On 9 April 1999, at just 23 years old, when start-ups were far from trendy, Satish Raju launched his first agency – Genesis Next. Inspired by Sir Richard Branson and the Virgin journey, Satish saw parallels with his own path. Like ‘Virgin,’ which symbolised a fresh start for Richard, ‘Genesis Next’ embodied the idea of ‘starting young.’

The agency quickly gained momentum, working with MNCs like BenQ, Fujitsu Siemens, and government bodies such as Emirates Post and Abu Dhabi Funds. Genesis Next soon carved out a niche in experimental and experiential creativity. This ambition led to expansion into India and collaborations with brands like Tata Motors, Accenture, Citroën, Strand, Amsler, Wolff.

Imagine placing a blank advert with just a URL in the Yellow Pages, with a Post-it Note sticking out and the line, “We know how to get attention!” Or flipping the company logo, daring people to read it in a mirror – bold, audacious, and experiential. These traits still define us today.

In 2014, the organisation strategically expanded to four cities. Team Guru has evolved to be medium and location neutral. Our purpose has grown beyond communication – we’re in the business of making entrepreneurial dreams come true.